Time and time again, Japan proves that they know how to market products to an extremely wide range of consumers. Call me gullible, but I am almost always on board with whatever weird collaborative campaign or new marketing tactic Japanese companies come up with (yes, even Mister Donut x MOS Burger). Today in “awesome things … Read moreJapan Envy: Ikemen Beauty Salon
Since I’m creeping closer and closer to my July trip to Tokyo, I figured I wouldn’t be doing many Japan Envy posts, considering I’ll likely be able to experience many of the things I generally write about in this column when I’m there. Fortunately for you and unfortunately for me, however, one of the café … Read moreJapan Envy: The GUEST x Little Twin Stars Café Collaboration
There’s nothing like an out-of-blue announcement to really get the blood pumping, eh? I’d say that’s exactly what happened when Nintendo put up the shocking reveal trailer for the Pokémon Ruby and Sapphire remakes, Omega Ruby and Alpha Sapphire for the 3DS just the other day. Following that Pokémon announcement, a Japanese Twitter user tweeted a photo of a Pokémon … Read moreJapan Envy: Pokémon Trainer Red Nendoroid
Whether you call it Pokémon Battle Trozei or Pokémon Link: Battle!, there’s no denying that the eShop-exclusive match three game’s announcement back in February came as a bit of a surprise. The game’s sudden announcement and its subsequent release in all territories just a month later left this Pokémon-obsessed gal assuming that Pokémon Battle Trozei would be left to die much like … Read moreJapan Envy: Avalanche of Pokémon Battle Trozei Merchandise
I don’t know about you, but my jealousy towards Japan comes in waves. During certain months it seems as though there’s practically nothing swoon-worthy in the way of limited or exclusive merchandise that makes me curse the day I chose to move to Australia over Japan, while other seasons make it impossible to ignore all … Read moreJapan Envy: 2014 Spring Good Smile Kuji Merchandise
I think it’s safe to say that I almost like talking about Japanese pop culture-themed food items as much as I like talking about the media represented in said food items themselves. And when it comes to “otaku food,” there’s nothing I enjoy more than a good themed café, whether it be a single café … Read moreJapan Envy: Final Fantasy XI and Creamy Mami Café Collaborations
Nearly every popular character in Japan gets its own themed train at some point, so it doesn’t come as a surprise that Rilakkuma is finally getting his turn on the tracks. While this may not officially be the first time Rilakkuma’s adorable mug has appeared on the side of a Japanese train, I did do … Read moreJapan Envy: Rilakkuma x Yamanote Train Line