Taste Test: Otona no Amasa Matcha Kit Kat

Welcome to the latest Chic Pixel Taste Test! Today, I’ve finally gotten around to trying the “Otona no Amasa,” or “sweetness for adults,” matcha Kit Kats, which were launched in Japan in 2012. Don’t be put off by the name – this isn’t some kind of X-rated Kit Kat flavor, but rather part of a popular series of Kit Kats launched in 2010 in Japan that are aimed at those with a more “refined” palette and are supposedly less sweet than the regular flavors. Last time I did a Taste Test, I tried the Kyoto matcha Kit Kats, so let’s see how the Otona no Amasa matcha flavor compares!

One bag comes with 12 individually-wrapped mini Kit Kats, which has always been my favorite Kit Kat packaging method. A whole Kit Kat bar is just a little too much to eat in one sitting, but it’s quite refreshing to have mini Kit Kat for an afternoon snack with your favorite warm beverage. 
Detail on the back of the bag. Did you know it was designed by a company called Bravis International? They have a very interesting post on their website about how they designed the Otona no Amasa matcha packaging, which I highly suggest you check out!

Sorry for the nicked Kit Kat! I promise I didn’t take a bite out of it before
snapping this photo.

So, how does the Otona no Amasa matcha Kit Kat stack up? I think it’s delicious! It’s not nearly as sweet as a normal western Kit Kat, and the matcha flavor is delicate enough not to be overwhelming but at the same time strong enough to recognize. I wish I had a packet of Kyoto matcha Kit Kats so I could taste one after another and give a definitive impression as to whether the Otona no Amasa one is actually less sweet than other Japanese Kit Kats, but I’m inclined to guess that it is.

Japanese Kit Kats always have a space on the back for writing messages!

If you like matcha flavor, I definitely recommend these! They may be available at your local Asian grocery store, but if you can’t find the Otona no Amasa matcha flavor, you can order them from J-List online, along with other Japanese Kit Kat flavors.

I’m headed to Japan for two weeks in June, and I’ll be sure to find as many whacky Kit Kat flavors as I can, so you can expect more Taste Test posts in the upcoming months!

About Anne Lee

Also known as apricotsushi. Anne can be written with the kanji for apricot (杏), and sushi was the most quintessentially Japanese thing I could think of when I was 13, resulting in my goofy, albeit memorable, nickname.