Japan Envy: Schick x Evangelion

I know Japan is famous for their superbly weird merchandise, but I never thought the day would come when I’d be writing about an anime/razor crossover… Yup, you read that right. The razor company Schick has teamed up with hit sci-fi anime Evangelion in preparation for the upcoming remake film Evangelion 3.0: You Can (Not) Redo (which isn’t coming out until fall, funnily enough), and will be releasing all manner of crazy tie-in razors.

If you ever wanted your razor stand to feature one of the absurdly popular female leads from the anime, now’s your chance, I suppose. More interesting than the stand, in my opinion, are the cell phone keychains they’ll be giving away with purchases:

Why does Eva 01 need a razor? The world will never know…

Finally, this promotional illustration does a brilliant job of summing up just how weird this campaign is:

Who knew Gendo found shaving so delightful? 
I’m not sure if someone in Schick went off the deep end or had a stroke of genius… I’m actually leaning towards the latter, ’cause I’m seriously starting to think I wouldn’t mind one of those keychains! If you’re finding yourself oddly intrigued by the campaign, you can view the official website here. Of course, as always, this is a Japan-only promotion. 

About Anne

Also known as apricotsushi. Anne can be written with the kanji for apricot (杏), and sushi was the most quintessentially Japanese thing I could think of when I was 13, resulting in my goofy, albeit memorable, nickname.

8 thoughts on “Japan Envy: Schick x Evangelion”

  5. Motherplayer – I know there’s some sarcasm in that comment of yours, but are you a fan of Evangelion? I watched the series and found it to be pretty okay, but the fact it remains so popular so many years after it was released remains a mystery to me.

  6. Oh yes. I did quite enjoy the series, mainly because of it’s designs, battles and some characters, not so much the pseudo-brainic talk and religious undertones (Though I do like the biblical themes of the beast and such.)Takes a special person to really appreciate the complexities of the series at times and I admit it’s gone over my head a few times. It’s like with something like Transformers or TMNT or even Hello Kitty. The characters have an appeal that is quite memorable and the Rebuild films have only helped to rediscover that appeal. Besides, how could a series not be memorable when the creator got death threats over the ambiguity of the ending of the series? Just tells you how much people wanted to see a more proper ending which can be potentially provided by these Rebuild films.

  7. oh that is weird! wait, rei is smiling! oh new follower here, cool blog!! about the topic I guess Japan can always get away with it, no matter how weird their concept are o.o

  8. Hi Saving Capulet! Thanks for the follow! I hope you enjoy your stay 🙂

    Yeah, Japan certainly has a history of producing some pretty crazy stuff!

Comments are closed.