I know Japan is famous for their superbly weird merchandise, but I never thought the day would come when I’d be writing about an anime/razor crossover… Yup, you read that right. The razor company Schick has teamed up with hit sci-fi anime Evangelion in preparation for the upcoming remake film Evangelion 3.0: You Can (Not) Redo (which isn’t coming out until fall, funnily enough), and will be releasing all manner of crazy tie-in razors.
If you ever wanted your razor stand to feature one of the absurdly popular female leads from the anime, now’s your chance, I suppose. More interesting than the stand, in my opinion, are the cell phone keychains they’ll be giving away with purchases:
Why does Eva 01 need a razor? The world will never know…
Finally, this promotional illustration does a brilliant job of summing up just how weird this campaign is:
|Who knew Gendo found shaving so delightful?|