Taste Test: Otona no Amasa Matcha Kit Kat

Welcome to the latest Chic Pixel Taste Test! Today, I’ve finally gotten around to trying the “Otona no Amasa,” or “sweetness for adults,” matcha Kit Kats, which were launched in Japan in 2012. Don’t be put off by the name – this isn’t some kind of X-rated Kit Kat flavor, but rather part of a popular series of Kit Kats launched in 2010 in Japan that are aimed at those with a more “refined” palette and are supposedly less sweet than the regular flavors. Last time I did a Taste Test, I tried the Kyoto matcha Kit Kats, so let’s see how the Otona no Amasa matcha flavor compares!

One bag comes with 12 individually-wrapped mini Kit Kats, which has always been my favorite Kit Kat packaging method. A whole Kit Kat bar is just a little too much to eat in one sitting, but it’s quite refreshing to have mini Kit Kat for an afternoon snack with your favorite warm beverage. 
Detail on the back of the bag. Did you know it was designed by a company called Bravis International? They have a very interesting post on their website about how they designed the Otona no Amasa matcha packaging, which I highly suggest you check out!

Sorry for the nicked Kit Kat! I promise I didn’t take a bite out of it before
snapping this photo.

So, how does the Otona no Amasa matcha Kit Kat stack up? I think it’s delicious! It’s not nearly as sweet as a normal western Kit Kat, and the matcha flavor is delicate enough not to be overwhelming but at the same time strong enough to recognize. I wish I had a packet of Kyoto matcha Kit Kats so I could taste one after another and give a definitive impression as to whether the Otona no Amasa one is actually less sweet than other Japanese Kit Kats, but I’m inclined to guess that it is.

Japanese Kit Kats always have a space on the back for writing messages!

If you like matcha flavor, I definitely recommend these! They may be available at your local Asian grocery store, but if you can’t find the Otona no Amasa matcha flavor, you can order them from J-List online, along with other Japanese Kit Kat flavors.

I’m headed to Japan for two weeks in June, and I’ll be sure to find as many whacky Kit Kat flavors as I can, so you can expect more Taste Test posts in the upcoming months!

About Anne

Also known as apricotsushi. Anne can be written with the kanji for apricot (杏), and sushi was the most quintessentially Japanese thing I could think of when I was 13, resulting in my goofy, albeit memorable, nickname.

14 thoughts on “Taste Test: Otona no Amasa Matcha Kit Kat”

  1. I *just* finished a bag of these myself–and a bag of raspberry ones, too. I really liked the green tea ones especially. They’re subtly sweet and have a nice ‘matcha’ flavor. Anyway, I’m really looking forward to this trip of yours. Can’t wait to hear about and see what you pick up while you’re there!

  2. Lucky you! I really want to try the raspberry ones. Are you able to buy them locally? If so, that’s awesome. I haven’t been able to find any around here…

    Believe it or not, I’m actually thinking about getting an unlimited wi-fi SIM card for my iPhone so I can tweet pictures while I’m in Japan >_< Isn’t that silly? But undoubtedly I just won’t have time to write blog posts about EVERYTHING I do, so it’d be really fun to keep people updated with all the weird stuff I see/do while I’m there! I plan on doing lots of posts about my game/food/merchandise hauls, too, of course, though 🙂

  3. You have a favourite Kit Kat packaging method?! Nerd! Oo, I now have a strong craving for Japanese Kitkats which is quite crazy considering I’ve never tried any before. Woo! That space on the back might come in handy for warding off any who wish to steal your kittykats, by signing your name in blood… The blood of a thousand baby kittens. Mwuhahaha!

    So hey Anne, it has been a while! Really sorry I haven’t contributed to your blog in so long, I have been quite the busy boy! I still read your blog weekly though; so I am all up to date on your recent doings and shenanigans (love that word) and the like. By the way, I need more of your Japan Envy posts! Gaspard et Lisa (your last Envy post) is just so adorable! I want the cute little cup and plates!

    Good to see you’ve got ads on your site now, Anne. I love Play Asia and J-List; hopefully I’ll find something cool to buy and earn you some commission! :D.

    Keep doing what you’re doing Anne, totes loving everything you do and supporting you all the way. 100%!

    Random Chitchat Time 😀
    How is the life Anne? Eventful? How’s college / university? Looking forward to Japajapapaaaan? Hope you’ve been keeping well!

  4. Yep, there’s a rather huge Asian grocery store here that sells various flavors of Japanese Kit Kats. I’ve bought the green tea and raspberry ones, of course, and also a bag that contained three different kinds of milk chocolate Kit Kats. (Apparently the milk chocolate ones are made to taste slightly different in England, France and Japan based on local preferences. I actually could taste the difference!)

    I don’t think your idea is that crazy, BTW. You want to be able to share your adventures! Seems sane enough to me 🙂

  5. Haha! Well if you hadn’t figured out how nerdy I am before now, I guess having a favorite Kit Kat packaging method sealed the deal 😉

    Great to see you again! And it’s wonderful to hear that you’re still enjoying my blog and that you like the Japan Envy posts. They’re always fun to write! As long as Japan keeps doing cute/weird things, I’ll keep writing them, so I don’t think we have to worry about that.

    And thanks SO much for your support! It’s always appreciated!

    School is busy, but I’m excited to be getting a bit of a break when I go to Japan! And of course I’m beyond excited for that. I can’t wait!! And how are things with you?

  6. I didn’t know the milk chocolate tasted different in different regions! I suppose that makes sense, though… Is the Japanese one less sweet?

  7. Hi Anne! I’m glad to see you got to try these. When I blogged about these, I actually did do a side by side with the regular matcha ones and these are actually sweeter. I think the biscuit inside actually contributes to that. Overall, they may have been too sweet for me, which is a sharp contrast to the other Otona no amasa varieties.

    My notes say that these were about as sweet as the matcha latte or sakura matcha latte flavors.

    When you’re in Japan, look for the Tokyo Rum Raisin flavor — I liked it very much! Unfortunately, at least in the US, J KitKats are getting a lot harder to find. They’ve really dried up, except for the Otona no amasa ones. I don’t know how it is down under though.

  8. The Japanese ones taste more metallic than some other countries — aside from the quality of the chocolate, which is much better, they’re not unlike American ones. In England they’re flavored with almond paste which is quite nice, and Australian ones (lucky!) are very creamy.

    When you’re in Japan, if you see these:

    http://www.neonepiphany.com/blog/2012/10/22T120000

    … it’s a really good face-off of flavors.

  11. Yep! Sadly, I can’t remember the differences any longer. I do remember thinking one tasted subtly carmel-like. Oh, and one was more milky, if that makes sense. Anyway, I’d definitely suggest checking them out if you like milk chocolate 🙂

  14. Oh, I see your side-by-side comparison post now – lucky that you planned ahead and were able to actually compare them 😉 I just went back to my previous post and tried to imagine what the Kyoto matcha flavor tasted like… Which is rather difficult to do! That’s interesting that you find them too sweet, though! I’d really like to try the raspberry Otona no Amasa flavor and see how it compares.

    I’ll keep an eye out for the Tokyo Rum Raisin ones! I read your post – honestly, I’d probably pick them up for that gorgeous blue packaging alone! As for the Japanese Kit Kat supply here, I’d say it’s always been pretty hard to find anything that’s not matcha flavored. I remember having better luck in Sydney, though, so maybe it’s more of a location thing.

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