Good Smile Company and Max Factory join forces for new male character-focused brand

Orange Rouge Logo

Today in exciting figure-related news, Good Smile Company and Max Factory have teamed up to form Orange Rouge, an all new brand focused exclusively on male character merchandise! While on one hand, I find myself asking why a separate brand is needed in the first place, if it means more products that appeal to folks like me, then I’m all for it! You can head over to their official website to see their current lineup.

Tsurumaru Kuninaga Nendoroid
The sculpt for the latest Touken Ranbu Nendoroid, Tsurumaru Kuninaga, was also released today

Fans have long complained about the comparative lack of figures of male characters, but there has definitely been a shift in the past couple of years towards companies recognizing the market for male character merchandise. Orange Rouge will bring together a variety of products from Good Smile Company and Max Factory, from Nendoroids and figmas to scale figures and other character goods. It’s very likely we’ll hear more announcements at this summer’s Wonder Festival on July 26th. I guess this means I should start saving my pennies for all the upcoming male Nendoroids…

About Anne Lee

Also known as apricotsushi. Anne can be written with the kanji for apricot (杏), and sushi was the most quintessentially Japanese thing I could think of when I was 13, resulting in my goofy, albeit memorable, nickname.