Japan Envy: Sailor Moon Tortilla Chips

I’ve said it time and time again, but I absolutely adore collaborative Japanese food campaigns! There’s nothing better than a good themed café, and I’ll happily admit that putting one of my favorite characters on any sort of food packaging will increase my willingness to buy said food a hundredfold. It’s no wonder, then, that I’m totally thrilled by this new Sailor Moon Crystal tortilla chip campaign… and its hilarious promotional artwork! 

I love that rather leaving the scouts in their every day attire for the above illustration, chip company Koikeya decided to amp up the camp by having the inner scouts getting ready to gorge on bowls full of tortilla chips while in their sailor uniforms. Makes total sense!

Unfortunately, there’s nothing Sailor Moon-y about these chips aside from their packaging, but that certainly won’t stop me from lamenting that Sailor Moon tortilla chips aren’t something I can buy at my local grocery store. The above avocado cream cheese flavor is one of three in the Sailor Moon Crystal collaboration, along with Bagnacauda anchovy and garlic and Balsamico grilled pork.

Each flavor will come in one of six package designs featuring the five inner scouts and Tuxedo Mask. In addition to the cute packaging, Koikeya is offering special wallpapers for mobile phones with each chip bag purchase:

Click the image for a close-up of these cute designs!

On one hand, I’m a little sad they aren’t offering these as stickers, but on the other, exclusive wallpapers are a great alternative to additional clutter around my house, so I’ll take it! I really like the checkered effect on their clothes!

Luckily for folks like me outside of Japan, Jlist is already taking preorders for all three flavors. While the package design they send out will be at random, they say they will try not to send duplicates if you want to order more than one. Of course, it’s only natural that I’ve already preordered one of each for myself! I can’t wait to see what designs I get…

About Anne Lee

Also known as apricotsushi. Anne can be written with the kanji for apricot (杏), and sushi was the most quintessentially Japanese thing I could think of when I was 13, resulting in my goofy, albeit memorable, nickname.