I’ve always wondered what goes into the localization and adaptation of game titles for different regions, and the recent news surrounding Sakura Samurai‘s European release has me scratching my head once again. The 3DS eShop title will not be coming to Europe under the name Sakura Samurai: Art of the Sword, but Hana Samurai: Art of the Sword.
This leads to a number of questions. Is that why the game has taken so long to come out? (it’s been out since February in the US) The most logical conclusion is that “sakura samurai” has already been trademarked in Europe and it took a long time to negotiate a new name with the creators/publisher/etc. I can only imagine how that meeting went down.
“Hey guys, so “sakura samurai” is taken. We’ve gotta change it to something else.”
“How about another random Japanese word?”
“No, wait, I know! Sakura is a flower, right? So let’s just use the Japanese word for flower!”
Hands were shook, meeting adjourned. Okay, if it really went as well as the scenario in my head, then I wouldn’t expect it to have taken so long. By the way, sakura means “cherry blossom” and hana means “flower.” From what I’m aware, “sakura” is a much more recognizable word for English speakers, whereas I don’t think “hana”is anywhere near as commonly known. And why didn’t they go for another Japanese flower term, rather than the actual word for “flower”? The world probably will never know.
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| I always love an excuse to post a picture of a kappa! |
Now, how about the game’s logo? The North American logo (at the top of the post) features the kanji for “sakura” and “samurai” above the corresponding English. Will they be changing it to the kanji for “hana” for the European release? I’ll be very disappointed if they don’t, though they may figure not that many people will notice.
Of course, I’ll admit I haven’t played the game, so there is the possibility that there is meaning behind the name “hana samurai” that I’m missing. Anyone who has played the title who thinks they have additional insight to add, feel free to post your thoughts in the comments!
Now’s a perfect opportunity to share your favorite game name changes, so have at it! My recent favorite is Fortune Street, which was changed to Boom Street in Europe and Australia. No, I have no idea, either.
Ha ha! I noticed this the other day, too. Very weird. I sure hope it all played out as you suggested, otherwise it’s kind of a strange name change, don’t you think?
I’ve yet to play the game, by the way. I nearly jumped on it when NOA put it on sale, but the constant suggestions that it plays like Punch-Out!! actually kind of turned me off. Who knows, maybe I’ll get it someday anyway.
I can’t think of any other really stellar name changes at the moment, by the way. I’ll let you know if I do, though!
Italian adaptation of city hunter: kaori -> kreta
Ryo -> hunter
Meanwhile a famous italian cheese tv spot was starring a girl named kaori
Nonsense lol
Bryan – You know, I’ve never played Punch-Out!! Should I be ashamed? I’ve definitely heard great things about Sakura Samurai, but I’ve never gotten my credit card to work on eShop when I’ve wanted to use it (long story), so I haven’t bought anything from it yet. If I were to buy anything, though, I’d probably go for Pushmo first and foremost!
lush – I’m embarrassed to admit that I had to look up City Hunter! I’ve heard of the name before but I’m not very familiar with the series. That’s really funny that they changed Ryo to Hunter… Sounds a little to literal, haha
I take it you’re from Italy, then? Is Kreta an Italian name? That’s silly that they’d change Kaori to Kreta but have a commercial with a lady named Kaori in it, though 😉 I think people should pay me the big bucks to make more logical name decisions!
yes, i’m italian and no, kreta is not an italian name. kreta is an isle in Greece (the one with the labyrinth and minotaur).
but italian anime on the public tv are really bad adapted. i can write for hours about name changed without sense.
when we are lucky enough to get it in the first place. most of anime and games dont come to europe and italy.
soooo sad.