Japan Envy: Super Mario x Parco Collaboration Item Fair

The Japanese shopping center chain Parco is teaming up with Nintendo for a massive Super Mario collaboration! First, around 60 stores are participating in the Item Collaboration Fair, which starts on July 1st, offering a range of exclusive Super Mario crossover merch (over 300 items total!). Then, Nintendo will be expanding it’s official Nintendo Store locations from its flagship Shibuya Parco location to other Parco centers in cities across Japan in a limited series of pop up shops over the next few months, allowing people who haven’t been able to go to the Shibuya location a chance to shop a range of great Nintendo products.

Finally, there’s Parco Grand Bazaar, which as far as I can tell is a regular Parco summer sale running from June 25 to July 11 with some Super Mario branding (the poster on the left in the image above).

I love when nerdy things cross over into fashion, so it’s really fun to see how all of the different bands are using the Super Mario brand for the giant Collaboration Item Fair starting on July 1. I was tipped off to this fun event by Thymine on Twitter, who posted about this amazing Angelic Pretty Princess Peach dress, complete with crown!

As soon as I saw it, I knew I had to check out what other collaboration items were available! I personally love how this lolita dress blurs the line between fashion and cosplay.

While Angelic Pretty doesn’t have any other clothing in the Super Mario collab, it is releasing a number of accessories: star and Boo-themed necklaces, rings, and earings. You know, I would proudly rock a sparkly Boo necklace.

I’m also a fan of the brand Samantha Thavasa, which often does collaborations with different pop culture media such as Sailor Moon. Both Samantha Thavasa and the spinoff brand Samantha Thavasa Petit Choice have Super Mario handbag and wallet designs, but the short and long wallets below are my favorites.

Finally, the kimono brand Kimono by Nadeshiko has a range of summer yukata with Super Mario designs! Check these out:

How cool are they?! The line comes with Super Mario obi (the sash you tie around kimono/yukata) as well as the yukata themselves, so you could style the Mario obi with a plain kimono for lots of fun looks such as the light blue yukata example above. I really like the black yukata, which looks like it’s depicting Mario in a castle or underground area (sorry I’m not a Mario expert). It’s not quite as flashy as the first bright blue example, and the M logos on the chest are reminiscent of the hakama Mario design!

There are tons more items in the Super Mario x Parco Item Collaboration Fair such as business ties, purses, and underwear, but these are some of the main standouts for me. You can view the whole list of participating stores and items on the official website. If you want to try to score any of these items outside of Japan, try to hit up the online stores on July 1. Make sure you have a proxy service set up!

About Anne Lee

Also known as apricotsushi. Anne can be written with the kanji for apricot (杏), and sushi was the most quintessentially Japanese thing I could think of when I was 13, resulting in my goofy, albeit memorable, nickname.